top of page

 How Zillow Can Help Realtors in the New Information Age

The impact of Zillow on the real estate industry has journalists and real estate investors debating on it's significance. Zillow is revolutionary in that it fills an informational crater that prospective buyers need addressed before purchasing a new home. The demand for information was so great that the website crashed due to overloaded servers the first day it was launched. Websites like ZIllow have changed the way people access data and information. For more info, check out the Zillow Real Estate Guide here.

The real estate industry isn't immune to the growing force of the internet. In order to stay ahead of the competition real estate agents need to change their mindset and embrace the changes of an ever growing internet. Greater than 50% of all real estate agents manage their own personal website. In addition to running their own websites, almost all real estate agents use email to communicate with their clients.

The information given by Zillow  homes for sale is above and beyond what most people are able to find using traditional methods. There are even tools provided by Zillow for users to do home appraisals. There is a wide variety of property information given by Zillow, Including price increase/decrease and tax information.

Maps and tools designed at finding every nearby house are a few other features that make Zillow so popular. There's even a tool for showing how long a house has been on the market which can give insight on whether or not people are interested in the listing. Tools that provide timelines as to how long a specific house has been on the market can be of great use to users and real estate agents alike. Zillow can provide a wealth of information from square footage, to lot size, and every important detail you may need to know. Convenience is an overlooked commodity and it's the key feature to the success of Zillow. With websites like Zillow making the search for new homes so convenient it's no wonder they've become a huge success.

Are sites like Zillow the wave of the future, or will real estate agents and brokers retake control of the real estate market. The debate between journalists and real estate agents about Zillow has been on the rise. Some real estate agents wish there was more they could have done to provide information to clients in a better, more easily accessed, manner. Some feel that it's the brokers and real estate agents fault for not providing information in a similar manner to Zillow before sites like these were made.

The existence of Zillow should serve as a reminder to real estate agents that they need to change with the times to better understand customer needs. Real estate agents need to be competitive in this age of information by providing clients with the same tools and features found on sites like Zillow. In this ever growing world websites like Zillow serve as a reminder to always look forward and strive toward innovation.

 

bottom of page